About Us


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SuperBest Power Health Food & Beverages Sdn Bhd is located at FG 11, Plaza Suria, Jalan PJU 10/4C, Damansara Damai, Petaling Jaya, 47830, Selangor Darul Ehsan based coffee manufacturer that has developed a line of premium coffee and other beverages.

SuperBest Power Health Food & Beverages Sdn Bhd has been formed as an trader and manufacturer by the founder Kamal Bin Mohd Nor. Kamal has brought old world traditions and recipes to meet the market need for premium coffee.

SuperBest Power Health Food & Beverages Sdn Bhd has identified three distinct customer segments that it will actively pursue. The first group is made up of casual coffee drinkers, bulk purchase buyers, and wholesalers. This first customer segment has grown significantly (based on demographics) to 387,000 potential customers and is growing at a 0.035% gradually. The second group is bulk purchase buyers with 1,007 customers and is growing at a 0.08% gradually. The last segment are wholesalers, hypermarkets, super stores that sell carton, lose boxes, ready to drink (RTD) and small sachets to their customers. This segment is growing at a steady rate of 0.7%.

SuperBest Power Health Food & Beverages Sdn Bhd is being lead by Kamal Bin Mohd Nor. Kamal has a strong educational background in accountancy and a wealth of applicable industry experience. Kamal received his teaching degree from a local University. Kamal has worked at several establishments with regards to coffee, and has worked in several different states in Malaysia and gained vast experience in terms of manufacturing , retailing and the tools required to venture into mass marketing.

Through a combination of a solid business model, strong educational credentials, and proprietary coffee manufaturing techniques, Kamal will be able to turn SuperBest Power Health Food & Beverages Sdn Bhd from a start-up business to a significant market player in the high-end coffee market in the Klang Valley and the surrounding states.

SuperBest Power Health Food & Beverages Sdn Bhd has identified several keys which will be instrumental in the success of the company.

• Develop the finest product.

• Exceed customer expectations.

• Employ strict financial controls.

Mission
It is SuperBest Power Health Food & Beverages Sdn Bhd’s mission to offer the finest selection of coffee and other quality beverages, such as goat’s milk. By using the customs from the finest ingredients, SuperBest Power Health Food & Beverages Sdn Bhd’s products will surpass all of its competition. A strong customer service ethic will support the fantastic product.

Objective

SuperBest Power Health Food & Beverages Sdn Bhd’s objectives are to build brand awareness and customer service excellence, while increasing sales. SuperBest Power Health Food & Beverages Sdn Bhd intends to utilize the following strategies to achieve these objectives:

  • Develop a high-quality menu of different coffee blends.
  • Provide an excellent service experience, anticipating the needs of the customers and delivering the best service.
  • Leverage the old traditional Italian roasting methods to increase market penetration with the finest product available.

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